Geo-Targeted & Local SEO: Rank Where Your Customers Are
Show up in the right city, region or country at the moment someone searches. Geo-targeted and local SEO by a team with a presence in Beirut and Australia, working with clients across the Middle East, Europe, Canada and Australia.
What Is Geo-Targeted SEO?
Geo-targeted SEO is the practice of optimizing your website so it appears in search results for people in specific locations: a neighborhood, a city, a region or a whole country. Search engines use the searcher’s location and the place named in the query to decide which businesses to show, so a business that is clearly connected to a place has a much better chance of ranking there.
It matters most for businesses that serve customers in particular areas, and for businesses that sell in several countries and need to be found in each one.
Local SEO or Geo-Targeted SEO: What Is the Difference?
- Local SEO focuses on nearby customers and map results: your Google Business Profile, reviews, local listings and “near me” searches.
- Geo-targeted SEO is broader. It targets one or more cities, regions or countries with location-specific pages, content and technical setup, including language and country targeting for international markets.
Most businesses benefit from both: local SEO to win the map and nearby searches, and geo-targeting to cover the wider areas where they sell. See how we match the plan to your business in our SEO strategy by business type and location. For multi-country websites, see international SEO.
What We Do
- Location and keyword research: which places and local searches bring customers, and how competitive each one is.
- Google Business Profile: setup, categories, services, photos, posts and review strategy.
- Location pages: unique pages for each city or area you serve, with real local information, not copied text with the place name swapped.
- Local citations and consistency: your business name, address and phone number kept accurate across directories and the web.
- Local structured data: markup that tells search engines your business type, location and services.
- Reviews and reputation: a process for collecting genuine reviews and responding to them.
- Local links and mentions: relevant local directories, partners and publications.
- Multi-location strategy: for businesses with several branches or service areas.
- Country and language targeting: for sites that serve different countries, including hreflang where needed.
Geo-Targeted SEO for Shops and Service Businesses
If you offer services, geo-targeting brings you customers who are ready to book. See SEO for service businesses. If you run an online shop that ships to certain countries, it helps the right shoppers find the right version of your store. See e-commerce SEO.
SEO projects run on a minimum six-month contract. We quote the price after you contact us, based on your locations, markets and competition.