More Website Visitors = More Potential Clients !
Optimizing your website for SEO drives more organic traffic and attracts new customers!
Website Optimization for SEO
SEO is not a one-time task; it requires continuous follow-up, effort, and monitoring. It is a long-term strategy that must adapt to search engine variables and trends. Any SEO strategy typically takes at least six months to implement and see results. For this reason, at Shift, we establish contracts of no less than six months, during which we work to develop the site and achieve the goals outlined in the plan we present to our clients, with guaranteed results.
Where We Excel: SEO for Every Sector
- Geotargeting SEO helps your business rank higher in local search results, driving more relevant traffic to your site. We optimize your content to reach customers in specific locations, boosting visibility and engagement.
- Local SEO optimizes your online presence to attract customers in your specific geographic area. We enhance your visibility in local search results, helping your business stand out to nearby prospects.
- E-commerce SEO optimizes your online store to drive targeted traffic and boost conversions. We enhance product visibility, improve user experience, and increase sales through effective SEO strategies.
- International SEO optimizes your website to reach global audiences and improve rankings in different countries. We tailor content, keywords, and strategies to help your business succeed in multiple markets worldwide.
- B2B SEO focuses on optimizing your website to attract and convert business clients. We create targeted strategies that enhance visibility, generate leads, and drive growth for your business-to-business sales.
- Product-as-a-Service SEO optimizes your offering to highlight the value of subscription-based or service-driven products. We focus on visibility, engagement, and lead generation to drive consistent customer acquisition and retention.
SEO Strategy Roadmap
- Research & Planning
- SEO Plan Development
- Technical SEO Setup (Audit and Fixes)
- Content Creation & On-Page SEO
- E-E-A-T Implementation
- Off-Page SEO & Link Building
- Performance Monitoring & Adjustments
SEO contracts are structured with a minimum commitment of 6 months to allow adequate time for strategy implementation and measurable results.
SEO Strategy Framework
1. Research & Planning
- Understand Business:
- Review the client’s current digital presence (site audit, analytics).
- Understand their Unique Selling Proposition (USP).
- Market Study:
- Explore industry trends and seasonal patterns.
- Competitors & Audience Analysis:
- Use competitor gap analysis to uncover content or keyword opportunities.
- Segment audience based on demographics, behavior, and search intent.
2. Develop SEO Plan
- SEO Roadmap: Define deliverables with milestones (e.g., Month 1: Technical fixes; Month 2: Content updates).
- Budget Allocation: If applicable, outline resources needed for tools, link building, or ads.
3. On-Page SEO
- Content Optimization: Include keyword placement, readability checks, and multimedia optimization.
- Technical SEO: Add specifics like:
- Canonical tags and URL structure optimization.
- HTTP/HTTPS consistency.
- Structured data/schema markup integration.
- Core Web Vitals improvements (e.g., Largest Contentful Paint, Cumulative Layout Shift).
4. E-E-A-T (Experience, Expertise, Authority, Trustworthiness)
- Showcase expertise with author profiles, credentials, and case studies.
- Build trust with customer reviews, testimonials, and security signals like HTTPS.
- Establish authority by earning high-quality backlinks and mentions in credible media.
5. Off-Page SEO
- Local SEO (if applicable): Optimize Google Business Profile and local citations.
- PR Outreach: Focus on earning media coverage or mentions in niche industry sites.
- Community Engagement: Participate in forums or communities (e.g., Reddit, Quora).
6. Performance Monitoring & Reporting
- Setup Tracking: Use Google Analytics, Google Search Console, and rank tracking tools.
- Monitor Metrics:
- Organic traffic growth.
- Keyword rankings.
- Backlinks earned.
- Conversion rates from organic traffic.
- Reporting Schedule: Provide detailed monthly or quarterly updates to clients.
