SEO Strategy Built Around Your Business: Services, Products and Online Shops
No single SEO plan fits every business. We build yours around what you offer, how your customers buy and where they are.
How We Choose Your SEO Strategy
A clinic, an online shoe shop and a software company all want to rank on Google, but they need very different work. Before we plan anything, we answer three questions with you:
- What do you offer? A service, a product, an online shop, or a mix.
- Where are your customers? One neighborhood, several areas, a whole country or several countries and languages.
- How do they buy? By calling or booking, by requesting a quote, or by adding to a cart.
The answers decide which pages we build, which searches we target and what we measure.
SEO Strategy by Type of Business
Service businesses
Clinics, contractors, consultants, professional firms, schools and other businesses that sell expertise. The goal is calls, bookings and quote requests. Strategy focus: one strong page for each service, location pages for the areas you serve, a complete Google Business Profile, reviews and trust signals, and clear contact options. See SEO for service businesses.
Businesses that sell products and online shops
The goal is orders. Strategy focus: category pages that match how shoppers search, unique product pages, controlled filters and variants, product structured data, speed, and buying guides that answer shopper questions. See e-commerce SEO.
WooCommerce and other online shop platforms
Every platform creates its own SEO problems. WooCommerce stores, for example, often generate tag and attribute archives, variation and filter URLs, and cart and account pages that should not be indexed, while extra plugins can slow the site down. We set the right indexing rules, structured data and speed fixes for the platform you use, whether that is WooCommerce or another one.
B2B and professional services
Buyers research for longer and several people decide. Strategy focus: content for each stage of the decision, case studies, comparison and cost pages, and simple lead capture.
Businesses with both products and services
We keep the two sides in separate, clearly linked sections of the site so each can rank for its own searches without confusing search engines.
SEO Strategy by Location: Geo-Targeting
- One location: Google Business Profile, local keywords, local pages, reviews and local citations. See geo-targeted and local SEO.
- Several locations or service areas: a unique page for each place, with real local information, accurate business details everywhere, and a profile for each eligible location.
- One whole country: national keywords and content, regional pages where demand differs, and links from relevant national sites.
- Several countries or languages: country and language targeting, hreflang, a site structure that fits each market, and content written for each audience. See international SEO.
Strategy at a Glance
| Business | Main goal | Core pages | Key tactics |
|---|---|---|---|
| Local service business | Calls and bookings | Service pages, location pages | Google Business Profile, reviews, local citations |
| Multi-location service business | Leads in every area | One page per service and per location | Unique local content, consistent business details |
| Online shop | Orders | Category and product pages, buying guides | Filter and variant control, product schema, speed |
| Shop selling in several countries | Orders in each market | Country and language versions | Hreflang, local currencies and content |
| B2B or professional services | Qualified enquiries | Service, case study and comparison pages | Decision-stage content, lead capture |
How We Build and Run Your Strategy
- Audit: we review your website, competitors and current visibility. See our SEO audit.
- Research: keywords, searcher locations, competitors and what your customers ask.
- Strategy: we define priorities, pages to build or improve, locations or markets to target and the results we will track.
- Execution: technical fixes, content, local or international setup, and link building.
- Reporting and refinement: regular reports on rankings, traffic and the enquiries or orders SEO brings, and adjustments to the plan.
SEO projects run on a minimum six-month contract. We quote the price after you contact us, based on your business, competition and locations. See our SEO plans. We cannot guarantee specific rankings, and we report honestly on progress.