AI Search Optimization (GEO & AEO) Services
Be understood and cited by AI search tools such as Google AI Overviews, ChatGPT and Perplexity. Built on strong SEO, delivered by Shift for businesses worldwide.
What Is AI Search Optimization?
Answer engine optimization (AEO) is the practice of structuring your content so that AI tools can extract a clear answer from it and cite your site. Generative engine optimization (GEO) applies the same idea to generative AI search more broadly, including Google AI Overviews and AI Mode, ChatGPT and Perplexity. Both build on traditional SEO rather than replace it: pages that are helpful, expert, well structured and trusted are the ones AI tools are most likely to reference.
What We Do
- AI visibility audit: we check how your brand and competitors appear in AI answers for your key questions.
- Answer-first content: we restructure pages with question-based headings, direct answers, definitions and clear lists that are easy to extract.
- Expertise and trust signals: named authors, credentials, case studies, reviews and sources that show real experience (E-E-A-T).
- Structured data: schema markup that helps search engines and AI tools understand your business, services and content.
- Authority and mentions: earning references on trusted websites, directories and communities that AI tools learn from.
- Technical foundations: crawlable pages, fast loading and an open robots.txt for search and AI crawlers. See our technical SEO service.
- Reporting: regular updates on what we found, what we changed and how your AI visibility is moving.
What We Do Not Promise
AI tools change quickly, and no agency controls what they say. We cannot guarantee that ChatGPT, Perplexity or Google will cite your site. What we can do is make your site the kind of source they are most likely to trust and quote, and measure the results honestly.
How It Fits with SEO
AI search optimization is part of our SEO services. SEO projects run on a minimum six-month contract, and we quote the price after you contact us, based on your website, your competitors and your markets. See how engagements are structured in our SEO plans.